We previously highlighted the positive impact Artificial intelligence (AI) technology has had on the online casino industry and tipped it as a trend to follow in 2022.
AI tech is used by online casino operators in several different ways, all of which are designed to have a positive impact on a player’s experience of using a site.
Read on as we look at how AI is used by online casinos and assess how this may evolve over the next few years.
Customer Service
One of the most common ways AI is used by online casinos is to provide vital support to their customer service functions.
Chatbots are increasingly being used to take some of the workloads off support agents, thus helping operators offer improved levels of service.
AI technology uses Natural Language Processing (NLP) to extract information from spoken or written words with a view to resolving common queries.
This frees up time for customer support agents to focus on more complicated issues, which helps to speed up the process across the board.
Tackling Cheating & Payment Fraud
Online casino operators use AI to tackle instances of cheating on their sites and to reduce the prevalence of payment fraud.
AI can identify unusual gambling patterns, while behavioral analytics help casino operators address issues such as game collusion or abuse of bonuses.
Payment fraud at online casinos is another major problem that AI can tackle, particularly with regard to identity fraud.
Stealing someone’s identity by using their card details can be a costly business, but AI can help to significantly reduce the instances where this occurs.
Improved Gameplay Experiences
Harnessing data is central to AI’s usefulness to online casino operators as it allows them to make informed decisions about their businesses.
AI is increasingly being used to determine which game elements boost its popularity and where any improvements need to be made.
The tech also has the power to create more personalized gameplay experiences, thus helping with customer acquisition and retention.
From game recommendations to promotional offers and more, AI is a tremendously powerful tool for improving user enjoyment of casino sites.
Addressing Problem Gambling
AI has already been used to tackle instances of problem gambling and this trend is likely to continue over the coming years.
While gambling is an activity that most people can enjoy without any issues, there are a small percentage of individuals who are unable to control their urges.
AI has the ability to identify and catch those people at the beginning of their problematic behavior and prevent things from spiraling out of control.
This makes it possible it possible for the operators to keep gambling safe and fun for everyone who uses an online casino site.
